blancpain Tradition born of innovation

Blancpain was founded in 1735 in the Swiss Jura by Jehan-Jacques Blancpain and is the world’s oldest watchmaking brand. Over the years it has invented countless complications, remaining ever-faithful to its tradition of innovation, and this quest for invention still drives the Master Watchmakers of the Manufacture today. Blancpain is determined to push the boundaries of its inheritance through constant self-renewal and improve its timepieces by constantly challenging watchmaking constraints. 


Art of Watchmaking and Art of Living – the same pursuit of excellence
The links between Blancpain, the art of living and fine dining spring from the deeply held conviction that there is a close bond between these worlds and traditional watchmaking – all of which are based on essential common values including the pursuit of excellence, passionate enthusiasm, expertise, sureness of touch and meticulous craftwork. It is therefore very natural for Blancpain  to nurture special relationships with starred chefs and world-famous hoteliers. For more than 10 years, Blancpain has been a partner of Relais & Châteaux, with which it joins in cultivating a spirit of innovation along with traditions. And because a warm welcome and impeccable service are essential in facilitating the discovery of horological expertise, Blancpain boutiques also share with Relais & Châteaux that all-important sense of hospitality which enables each individual to enjoy an authentic and emotionally satisfying experience.


bmw Pleasure has a name.

Legendary automobiles, technical innovations and timeless design have characterised the success story of the BMW brand for nearly 100 years. Today the Bavarian carmaker represents a passionate and sure promise for the future, which has grown out of a unique tradition of new styling: rooted in history, moving forward in design. And BMW does not just build cars – combining top quality and craftsmanship with an uninterrupted drive for innovation, every day BMW creates captivating emotions, breath-taking aesthetics and lasting pleasure that moves.

Fascination: a common driving force.
Relais & Châteaux and BMW are regarded as epitomes of elaborate indulgence and see themselves as experts in the fine art of fascinating people and enriching life with pleasure. This joint mission is the force driving the two partners to peak performance every day on the way to ultimate perfection, and turning the vision into a reality.

As representatives of superior quality, exclusivity and timeless elegance, the two companies have forged an extraordinary partnership, sharing the desire for the greatest possible individuality and the discovery of new, creative paths.


What could be more obvious than combining their special delights and thus multiplying the precious beauty of the moment? BMW is honoured to be a partner of Relais & Châteaux, accompanying travellers all over the world on their personal ‘paths to happiness’, and in the anniversary year of 2014 it congratulates Relais & Châteaux on its new route “60 years of Relais & Châteaux”.




We want to sincerely thank our other partners for their support in the organization of the events:

Moët-Hennessy, Laurent-Perrier, Pommery, Taittinger, Marnier Lapostolle, San Pellegrino, Nespresso, Orlane, Croma.